LinkedIn is an important place to present your professional background, connect with people in your industry and discover opportunities. Your profile should help others understand who you are, what you do and the roles that interest you.
Choose an appropriate profile photograph
Select a clear, recent photograph that looks like you and suits your field. Good lighting, a simple background and an approachable expression usually work well. Unlike a UK CV, a LinkedIn profile normally includes a photograph, but it is still your choice how much personal information to display.
Write a useful headline and About section
Your headline should contain your professional role, expertise or target direction rather than only a current employer's name. In the About section, explain your experience, strongest skills, main achievements and the problems you can solve.
Include relevant search terms naturally, but avoid stuffing your description with repeated keywords. A profile written for people is more convincing than a list of buzzwords.
Share relevant professional content
Comment thoughtfully on industry developments, discuss what you have learned or share useful project experience. Consistent, genuine contributions can help colleagues and recruiters understand your interests. There is no need to post every day.
Customise your profile URL
Where available, choose a concise public LinkedIn address based on your name. It is easier to share on your CV, email signature and portfolio.
Add skills and evidence
Choose skills that accurately reflect your work, and connect them to the experiences in your profile. Recommendations, projects, certifications and relevant examples can provide more context than a bare skills list.
Keep the information current
Update your positions, dates, responsibilities and training as your career develops. Make sure your online experience and CV are consistent.
Build a relevant network
Connect with colleagues, alumni and professionals in your field. Personalise connection requests when useful and focus on genuine conversations rather than collecting large numbers of contacts.
Practise your professional introduction
You should be able to explain in a few sentences what you do, what you are good at and which opportunities interest you. Use a similar message across your LinkedIn profile, CV and interviews.
